Beauty presents a standard of comparison, especially between women. It causes resentment and dissatisfaction, and when someone doesn’t fit this ideal they may be ostracized. Some women go to extremes for beauty, so much so that one of the most popular beauty trends today is lip fillers inspired by idealized women we are frequently bombarded by in the media. Allure highlights some of these beauty extremes.

 

Images of timeless women and surreal landscapes create a loss of time or space that these actions toward beauty take place in. Each image tells an individual narrative of the sometimes painful or ridiculous beauty trends that women are encouraged to try.